This Halloween season brings retail twists as chains nationwide aim to boost sales of costumes and spooky items.
Party City, emerging from bankruptcy about a year ago, is gearing up to compete with Spirit Halloween’s extensive network of over 1,500 pop-up stores. It also faces competition from discounters like Walmart, Target, and Big Lots, e-commerce giant Amazon, and home improvement stores like Home Depot and Lowe’s.
As pop-up shops begin appearing in August, Party City plans to ramp up its efforts with Halloween City stores and expand its Halloween offerings both in-store and online.
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